" Moral Accounting Matters "
Abstract : In his well-known papers on mental accounting and consumer choice, Richard Thaler followed Kahneman and Tversky’s lead in arguing that individuals make mistakes in making their mental accounts. In a famous criticism of psychophysics, Max Weber wrote that (...)

UCP - Chênes 1 - 4ème étage - salle B 421

" Moral Accounting Matters "
Abstract : In his well-known papers on mental accounting and consumer choice, Richard Thaler followed Kahneman and Tversky’s lead in arguing that individuals make mistakes in making their mental accounts. In a famous criticism of psychophysics, Max Weber wrote that (...)

UCP - Chênes 1 - 4th floor - room 421