" Moral Accounting Matters " 
Abstract : In his well-known papers on mental accounting and consumer choice, Richard Thaler followed Kahneman and Tversky’s lead in arguing that individuals make mistakes in making their mental accounts. In a famous criticism of psychophysics, Max Weber wrote that (...)
UCP - Chênes 1 - 4ème étage - salle B 421
 
       
  
 