13-02-2014 Jeudi 13 février 2014 de 16h00 à 17h15 " Who Has a Better Brand Memory, Younger or Older Consumers ? Well, It Depends on the Consumer’s Specific Age for the Brand " Gilles Laurent, Inseec Paris " Who Has a Better Brand Memory, Younger or Older Consumers ? Well, It Depends on the Consumer’s Specific Age for the Brand "
